HONEYBEE FINSERVE PVT. LTD.
HUMAN RESOURCES & EMPLOYEE CONDUCT POLICY
AMFI Registered Mutual Fund Distributor – ARN-118486
APMI Registered PMS & AIF Distributor – APRN04104
1. Purpose
Honeybee Finserve Pvt. Ltd. is committed to maintaining high standards of professionalism, integrity, competence and ethical conduct among its directors, employees and representatives.
The Company endeavours to maintain appropriate human-resource controls relating to recruitment, qualification, certification, training, supervision and conduct of personnel involved in financial product distribution and customer servicing.
2. Recruitment & Background Verification
Employees are recruited based on their qualifications, experience, competence, integrity and suitability for the responsibilities assigned to them.
Where considered appropriate, the Company may carry out verification of educational qualifications, previous employment, identity and other relevant information before or during employment.
3. Qualification, NISM Certification & EUIN
Personnel engaged in the sale, promotion or distribution of mutual fund products shall possess the applicable valid NISM certification and obtain/maintain EUIN as required under prevailing SEBI/AMFI requirements.
Employees shall undertake only those activities for which they possess the required qualification, certification, registration and authorisation.
The validity of applicable certifications and registrations is monitored and employees are expected to complete renewal/CPE requirements within the prescribed timelines.
4. Training & Regulatory Awareness
Honeybee Finserve provides periodic training and updates to relevant employees covering, as applicable:
Training and compliance-related communications may be appropriately documented for internal records.
5. Employee Code of Conduct
All employees and representatives are expected to:
Act honestly, fairly and professionally in their dealings with investors.
Place the investor's interest and applicable regulatory requirements above sales considerations.
Avoid misleading statements, misrepresentation, exaggerated claims or assurances of returns.
Communicate material product features and risks appropriately.
Maintain confidentiality of investor information.
Avoid unauthorised use or disclosure of customer information.
Disclose and appropriately manage actual or potential conflicts of interest.
Follow the Company's internal policies, processes and applicable regulatory requirements.
6. Suitability & Prevention of Mis-selling
Employees involved in investor interaction shall follow the Company's prescribed processes for customer risk assessment, product/scheme evaluation and suitability.
No employee shall knowingly recommend or facilitate a transaction by misrepresenting a product's features, risks, returns, liquidity or suitability.
Where an investor chooses to proceed differently from a recommendation or assessed risk profile, the Company may obtain appropriate acknowledgement/consent in accordance with its internal process and applicable requirements.
7. Performance Review
Employee performance is evaluated not merely on business generation but also, where relevant, on factors such as:
The Company does not encourage business generation through mis-selling, inappropriate recommendations or violation of applicable regulations.
8. Supervision & Compliance Monitoring
Relevant employee activities are subject to supervision and periodic review.
Any material deviation, compliance concern, investor complaint or suspected violation may be escalated to the appropriate senior management/compliance personnel for review and corrective action.
9. Confidentiality & Data Protection
Employees shall maintain strict confidentiality regarding investors' personal, financial, transactional and other information obtained during the course of business.
Access to customer information shall be limited to authorised personnel based on legitimate business and servicing requirements.
10. Conflict of Interest
Employees shall disclose actual or potential conflicts of interest that may affect the fair discharge of their responsibilities.
Employees shall not misuse their position, customer information or confidential information for personal benefit or for the benefit of any unauthorised third party.
11. Investor Grievances
Employees shall promptly escalate investor complaints and service issues through the Company's prescribed grievance-handling mechanism.
Complaints shall be handled fairly, transparently and within applicable regulatory/service timelines.
12. Disciplinary Action
Violation of regulatory requirements, the AMFI Code of Conduct, Company policies, confidentiality requirements, ethical standards or investor-protection principles may result in appropriate corrective or disciplinary action depending upon the nature and severity of the violation.
13. Equal Opportunity & Professional Workplace
Honeybee Finserve is committed to maintaining a professional, respectful and safe workplace and to providing fair employment opportunities without unlawful discrimination.
Employees are expected to maintain dignity, professionalism and appropriate workplace behaviour.
14. Regulatory Compliance
All directors, employees and representatives shall comply with the regulatory requirements applicable to their respective roles, including relevant SEBI regulations, AMFI guidelines and Codes of Conduct, NISM certification requirements and other applicable laws and regulations, as amended from time to time.
15. Review of Policy
This policy shall be reviewed periodically and may be amended by the Company to reflect changes in regulatory requirements, business activities and internal control requirements.
Honeybee Finserve Pvt. Ltd.
AMFI Registered Mutual Fund Distributor – ARN-118486
APMI Registered PMS & AIF Distributor – APRN04104
Mutual Fund investments are subject to market risks. Read all scheme-related documents carefully.
Last Reviewed: September 2026
Monday–Saturday, 9:30 AM–6:30 PM
Sunday: By Appointment
